Social media marketing (SMM) is now considered as one of the key components of digital advertising. A new era of digital media advertising has emerged which is focused on the various channels of social media. It makes good sense to adopt SMM to expand your reach in a fast paced market. However, it takes time before you can realize the results and be able to enjoy the benefits.
SMM is generally defined as the promotion of services or products through social media channels. Though the two terms e-advertising and digital advertising are dominant in academic circles, social media marketing has become more prominent for researchers and practitioners. It basically involves the implementation of strategies to get more audience attention via various social media channels. The hubspot is an online platform which is dedicated to different types of social media marketing. It makes it easy for users to connect with each other in a more convenient way and access information from each other at the same place.
There are a number of factors that determine a successful social media marketing strategy. These include the type of business being promoted, target audience, budget and much more. Based on these factors, a proper SMM strategy can be designed. In this case, Hubspot was chosen as the platform to test the strategies. The Hubspot strategy was evaluated based on four factors: engagement rate, open rate, return on investment and total conversions.
Based on the results, the four aspects of the SMM strategy were analyzed. The first aspect was the number of visitors to the digital marketing hub. It was found that Hubspot received the maximum number of visitors. The second aspect was the number of visitors who registered or signed up for the website. It was found that the social media websites have a greater chance of attracting visitors if they provide easy-to-use tools, content, and search engines.
The third aspect of the evaluation was the number of sales converted from the traffic. Overall, it was found that the websites had a higher conversion rate. Finally, the fourth aspect of the evaluation was the number of referrals received from the social media marketing websites. Based on the analysis, it was found that the websites with the highest number of referrals had the greatest chances of generating new customers.
In conclusion, SMM is an important strategy to implement for promoting a brand online. The Hubspot testing showed that the SMM strategy can be very effective. Using this strategy, it will help to attract customers to the websites in an easier way. In the business world, brands are gaining new customers daily. To stay ahead in the competition, it is essential to implement a brand strategy that can deliver new ideas and to improve the brand’s image among consumers.